Baby products · United Kingdom
+385%
Total Shopify revenue, quarter on quarter
The owners ran Google Ads themselves and couldn't raise the budget without losing profit. We rebuilt the account from zero and scaled it step by step.
Scaling e-commerce businesses past plateaus.
For 7–8 figure ecommerce brands that are done competing on price. We make every customer worth more, outbid competitors and scale profitably.
- Google Ads
- Meta Ads
- Email & retention
- Creative strategy
- SPEND ON ADS
- €25M
- GENERATED IN REVENUE
- €90M
- BRANDS SCALED
- 50+
Trusted by 50+ brands
You've built something real.
But growing it profitably has never been harder.
- Competitors keep discounting, and matching them eats your margin
- You make less on every order than you used to
- Every new customer costs more than the last
- Your ad dashboard looks fine, but your bank account doesn't
- Most of your sales still come from one channel
There's a way out. And it isn't another discount.
Make your customers worth more
- Higher average order value per customer
- More repeat orders and buyers
- More revenue from products you already sell
Acquire new customers profitably
- Know exactly what you can pay for a new customer
- Reach new buyers, not just people who already know you
- Growth your customer base
When every customer is worth more to you, you can afford to pay more to win the next one.
Know your numbers
If you don't know what a customer is really worth, you can't know what you can afford to pay for one. We work that out from your own sales data first, then build a stronger offer around it.
- Profit analysisYour profit centres, what a customer is worth after 60, 90 and 120 days, and a clear target for what you can pay for a new one.
- A stronger offerBundles and a gateway offer built from the stock you already have. A higher order value, no new sourcing.
- The hitlistA step-by-step audit of your product pages and checkout, so more visitors turn into orders. Fix it yourself or hand it to your developer.
Create demand
Relying on one channel, or only reaching people who already know you, caps your growth. We put your offer in front of new buyers on Meta, with creative that is tested and refreshed every month.
- Creative built on researchCompetitor and angle research, scripts and briefs and new video and static ads every month.
- Driving profitable first-time purchasesNew customers, profitably acquired from the first order.
Capture demand
Once people want what you sell, they search for it. Google Ads make sure they find you, not a competitor, when they search for your brand, products or bundles.
- Brand protectionCompetitors stop taking the clicks of people who are looking for you.
- Search that matches intentCampaigns on the product, offer and bundle searches that sit closest to a purchase.
- RemarketingPeople who visited but did not buy see you again on YouTube, Display and Discover.
Keep customers buying
Paying for every sale again gets expensive fast. Email and retention bring customers back for a second and third order, so every customer you win is worth more.
- Automated revenue flowsWelcome, abandoned cart and post-purchase cross-sell emails that bring in orders every day without extra ad spend.
- Segments by customer valueYour best customers get different messages from one-time buyers, based on your own cohort data.
- More repeat orders within 90 daysThe window in which a second order is most likely, worked on deliberately.
Brands we've scaled.
What it's like to work together.
What stood out most was the communication. Dave was easy to reach, clear in his explanations, and patient with the questions I asked along the way. He was also refreshingly transparent with the data, reports were detailed, accessible, and he never shied away from talking through what was and wasn't working. As a brand owner, that kind of openness builds a lot of trust.
Dave MatthewsOwner, BooBoo BabyLinkedIn recommendationDave took over the Google Ads for my online store. In my industry, margins are tight, so ROAS isn’t just a vanity metric for me, it’s the difference between profit and loss. Dave understood that right away and focused on it from day one. On top of that, he’s incredibly knowledgeable without overcomplicating things. He solves even the most complex issues and explains them in a way that lets me understand exactly what’s going on. Dave is a true professional. I wholeheartedly recommend him to everyone.
Joep PrangerOwner, PawtyLinkedIn recommendationDave is a young, enthusiastic, and—above all—knowledgeable partner for all my Google Ads campaigns. He proactively contributes to the process and comes up with new ideas regarding strategies, target audiences, and messaging. He communicates clearly and responds quickly; the data is well-organized and easy to understand.
Wouter RikkenOwner & Designer, PosterJunkieLinkedIn recommendation
Who it's for
For established ecommerce brands that have hit a ceiling.
This is for you if
- You run an established ecommerce brand
- You turn over €800K–€10M a year
- You sell in the EU, UK or US
- Your product is good and your operation runs well
- But profitable growth has stalled
This isn't for you if
- You're just starting out
- You only want someone to click the buttons in your ad account
- You want ads, without a look at your offer, margins and retention
Before you book.
Do I need to create new products?
No. We work with the stock you already have and package it into bundles and an entry offer that raise your order value. No new sourcing, no rebrand.
Who makes the ads?
We do. We produce hundreds of ads every month, video and static, built on your data and on what is working in your market right now. The winners get more budget, the rest are replaced.
Someone already runs our ads. What would change?
We start before the ads: with your offer, your margins and what a customer is worth to you. Meta, Google and email are then built around those numbers, so every channel works towards profit, not only revenue.
Who will I actually work with?
With Dave directly. You won't be talking to a sales rep, and the strategy call is with him too.
What happens on the strategy call?
In 45 minutes we look at your numbers, your offer and your channels. We show you where your growth is stuck and how the four stages would apply to your brand.
Ready to scale past your plateau?
Tired of dropping your prices to stay competitive, or watching your market share slip away? Let’s map out exactly how you outbid the competition.
Pick a time45 min.
Sign up to our newsletter
- Channel updates about Meta ads & Google Ads
- Tools & template giveaways
- Strategies working for our clients